You've finished your press release format, and now it's time to send it out. But before you do that, there are a few things you need to keep in mind in order for the release of your news story or product launch to be successful. These mistakes can have huge negative effects on how well received your email will be by journalists and other potential readers. So let's take a look at some common mistakes made by writers who aren't quite ready for prime time:

Mistake #1 — Stating the Obvious

The press release is not a long letter. It's not a novel, an essay and it's certainly not a dissertation. The press release is an advertisement that gets read by the media and published in newspapers and magazines (or online).

The key to writing effective releases is to keep them short and simple—no more than two or three paragraphs at most—and make sure every sentence contains information about what you're offering as well as how you can provide value for readers/listeners/viewers etc...

Mistake #2 — Missing the Ideal Time to Send

• The best time to send a press release template is early in the morning.
• Make sure you send it before lunchtime.
• Don't send it late in the day, or you will be ignored by news outlets and journalists (and more importantly, their editors).

Mistake #3 — Forgetting The Call-to-Action

The call-to-action is the last thing you want to forget. It's important that your reader understands exactly what they need to do next, and how they can get it done. For example, if you're writing about a new product launch, then the CTA should be: "Sign up for our newsletter now."

The call-to-action should be clear to the reader so that he or she knows exactly what needs doing next (and why). The CTA should also be easy for them to understand—so simple that even if someone doesn't speak English well enough yet (or at all), they'll still know what this means in their native language!

Mistake #4 — Not Sending to Enough Journalist

• Send to as many journalists as possible.
• Make sure you send to the right journalists. The best way to do this is by using our press release distribution service, which will help you identify who your target audience is and then send them a personalized pitch based on their interests and preferences.
• Make sure your pitch is strong enough for them to want to write about it—and not just because they're busy people who don't have time for your story! They need something interesting enough that it could get them their next story or article assignment, but also something that's relevant enough so they can use what they've learned in their own work (if applicable). So if someone has never heard of "Hollywood," don't expect them write about how Hollywood changed when aliens came down from space!

Mistake #5 — Overlooking Your Own Media Outlets

One of the most important parts of any media release template is ensuring you have a way to get in touch with your audience. You should not overlook this step and simply send it out blindly.

Your media outlets (newspapers, radio stations, blogs) are a great way to reach out to potential readers and viewers who may be interested in what you have to say. However, if they don't cover your topic or industry enough for it to be relevant—or if they're too busy covering other stories—then there's no reason why they need anything from you!

Mistake #6 — Losing Perspective on Your Audience

If you're not sure who your audience is, this can be a fatal mistake. You need to know what they want and how they will respond.

You also need to understand their values, beliefs and motivations so that you can craft a message that resonates with them. By understanding your audience's needs, wants and motivations through research on the internet or at events like conferences or trade shows (which are typically held by companies in the same industry as yours), it's easier for businesses like yours who are looking for press releases about their products or services.

Mistake #7 — Badly Formatting and Designing Your Email

When you send out a media release example, it's important that it looks professional. You want people to take you seriously and not feel like they're reading an old article on the internet.

There are two things that can make your email look amateur: formatting and design. Make sure that all of the information is easy to read, even if it's only a few lines long! Don't use too much text in your email; keep it simple so people will be able to read through without getting distracted by all the tiny fonts or tables everywhere they look!

Finally, remember: don't forget about call-to-action buttons! These provide instant gratification for readers who want more information about what's being promoted (or just want some good karma points).

Takeaway:

• Make sure your press release is sent to the right people.
• Send it at the right time.
• Send it to enough people!

Conclusion

The bottom line is that you need to be aware of these seven deadly mistakes if you want your sample press release template to get the attention it deserves. The good news is that they are not difficult to avoid, but they do take some time and thought. Once you understand what each one entails, it’s easy enough for anyone—even the most novice journalist on the block—to avoid them in their own writing or planning process.

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